New digital experience transforms online discovery by allowing customers to explore the venue, feel the energy of the lanes, access online ordering, book events, view live scoring, and engage with Rab’s Country Lanes before visiting.
Staten Island, NY — Rab’s Country Lanes, one of Staten Island’s most recognized bowling and entertainment destinations, has launched a new immersive virtual tour experience developed by 123 Publish Inc., marking a modern step forward in how customers discover, explore, and interact with the business online.
Unlike a traditional virtual tour, this experience functions as a digital extension of Rab’s Country Lanes. It does not simply show customers what the venue looks like; it invites them to experience the energy, movement, and excitement of the bowling center before they walk through the doors. Designed with an engaging video background, real guest activity, and interactive digital features, the tour creates a more dynamic and useful customer journey.
Through the immersive experience, visitors can explore Rab’s Country Lanes virtually while seeing snippets of guests enjoying the bowling atmosphere, discovering featured activities, and accessing key customer tools including online ordering, online booking, and live scoring. By combining visual storytelling with practical action links, the tour bridges the gap between online discovery and in-person entertainment.
“This virtual tour gives our customers a new way to experience Rab’s Country Lanes before they even arrive,” said Frank Wilkinson, Owner of Rab’s Country Lanes. “Bowling is about connection, fun, and community, and this experience helps people feel that atmosphere online. Whether they are planning a party, booking lanes, ordering food, or checking out the action, it makes the customer journey easier, more exciting, and more connected to what Rab’s is all about.”
What makes the marketing experience unique is its ability to merge entertainment, technology, and convenience in one seamless platform. Most virtual tours allow visitors to look around a space. This experience goes further by allowing customers to interact with Rab’s Country Lanes, feel the energy of the venue through video, and take immediate action through integrated digital tools.
Developed by 123 Publish Inc., the project reflects the growing importance of immersive digital marketing for local businesses. By combining a video-driven atmosphere, interactive navigation, and direct customer engagement features, the virtual tour transforms Rab’s online presence into a more engaging, functional, and conversion-focused experience.
“At 123 Publish Inc., our goal is to create digital experiences that do more than look good — they help businesses connect, convert, and stand out,” said Joseph Pidoriano, President/CEO of 123 Publish Inc. “Rab’s Country Lanes is a staple in the Staten Island community, and this immersive virtual tour gives customers a powerful new way to discover everything the venue has to offer. Customers are not simply viewing Rab’s — they are interacting with it.”
The experience also highlights how local businesses can use modern digital tools to improve customer engagement and make online interactions more meaningful. For Rab’s Country Lanes, the virtual tour serves as both a visual showcase and a practical gateway for customers looking to plan visits, book events, order food, view live scoring, and stay connected with the bowling experience.
“This is not just a virtual tour — it is a new kind of marketing experience,” added Pidoriano. “It brings together real atmosphere, customer convenience, and digital innovation. From the movement of guests enjoying the lanes to direct access for booking, ordering, and live scoring, the tour creates a seamless bridge between online discovery and in-person excitement.”
The immersive virtual tour is now available online and gives current and future customers an interactive look into the atmosphere, services, and entertainment offerings at Rab’s Country Lanes.