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ownit.nyc Feature: Rab’s Country Lanes, bowlatrabs.nyc | Case Study

If you live in NYC’s Staten Island and you love bowling, these days there aren’t many venues around. While once there were 11 local bowling alleys, today there are only two. One of them is Rab’s Country Lanes. Rab’s is a locally-owned neighborhood bowling alley that was established more than 20 years ago by Rab Wilkinson.

Rab got his start in the bowling business when he landed a job as a pinboy at a NYC bowling alley. Spending his days manually resetting bowling pins, clearing fallen pins, and returning balls to players, Rab dreamed that one day he’d own his own place. In 1995 that dream finally came true.

Rab’s has always been on the cutting-edge. “We were one of the first businesses in Staten Island to have a website—ours goes back to 1997.” Today Rab’s website is a big part of its success. “More than ever, people are heading online to find what they need. Our website ensures they can learn everything they need to know about us.”

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